How to develop a successful product based on your unique IDEA

A comprehensive guide for entrepreneurs like you on how to turn your unique ideas into successful products by creating products that meet the needs of your target customers
May 10 2023 · 3 min read


So, you’ve got a unique IDEA that you wanna put into action but don’t know how to do it properly without wasting precious resources like time and money.

In this post, I will share some insights and learning from my decade long journey of helping people like you build successful products using tech. You will also learn the process and approach we use to develop tech products at Canopas

Move Fast

Having an IDEA and doing a successful implementation are two different things.

Have you ever heard Facebook’s slogan “Move Fast and Break Things”?

Until Facebook had around 1 Billion users, they followed this slogan of moving fast and breaking things.

It means your primary focus should be on developing your product with speed. What are your top priorities for MVP(Minimum Viable Product) and How soon can you get there?

Done today beats perfect tomorrow most of the time without any exception.

Build MVP First

Until you test your IDEA in the market with real people, your goal should be on making your MVP live and getting user feedback. 

As MVP stands for Minimum Viable Product, your ultimate goal should be to include the most important feature or use case. If you plan to add dozens of features and launch after 3–6 months, it isn’t considered MVP.

Launch. Learn. Iterate.

If you are not embarrassed by the first version of your product, you’ve launched too late. — Reid Hoffman

If you wait too long for perfection, someone might launch ahead of you and you might lose a first-mover advantage. This happened many times in the past and it’s even true today.

Release early and release often. Learn by iteration. Repeat the cycle of “Launch. Feedback. Iterate.”

It’s all about priorities.

Having a vision of your product is absolutely fine. You should always think in the long term and prepare a roadmap accordingly. But remember that your plan and ideas may go wrong. 

User feedback might screw your plans. You should be flexible with user feedback and your plan. So, focus on the top priorities and act on them now. 

Your product will not be finished once you build and launch it. It’s always about asking yourself “What’s next?”

Your Time and Availability

Software or a product requires constant innovation and updates. You think like you will build your product, fix bugs, launch it, and maintain it for the rest of your life. But, it doesn’t work that way. There is no finish line.

This is a very important thing for you if you’re a first time founder. It might seem like a small thing but if you don’t have this mindset, it will be very tough for you to make the right call every time.

As a tech partner, our team can help you prioritize your app features based on your IDEA. We will help you clarify each option and start working on it after your approval.

Enterprise companies might not follow this move-fast philosophy as they have unlimited resources like time, money, and talent. They can afford to spend months on a single feature and fail.

Don’t ever think that all this process can be outsourced. You always have to get involved and if you hire a great tech team, they will ask you the right questions. You will be forced to think clearly and sometimes by wearing users’ shoes before you plan any new feature.

You test the IDEA. You talk to your users and collect feedback. You set priorities or make decisions based on the feedback. 

If you want the best value from your tech partner, you might need to be open to communication and allocate dedicated time in the early days to make sure everyone is on the same page.

Need Help With Your IDEA?

Did you come this far? 

You think we could be a good fit? Great. Reach out by filling out this form which takes less than 60 seconds.

Our first meeting will be a QA kind of session where we will learn more about each other.

We will help you launch your MVP to get real user feedback and early test your IDEA without taking a big risk. 

We build digital products used by real people which helps humanity improve their life. We might inform you if we’re not a good fit for each other.

Got questions? Reach out to us today!

krishna image
Krishna Vithani
A digital nomad with 5+ years of experience as a web and mobile developer.

krishna image
Krishna Vithani
A digital nomad with 5+ years of experience as a web and mobile developer.

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